In a first of its kind deal with a payments start-up PayKey to enable customers to make money transactions through social media apps such as WhatsApp and Facebook Messenger. The latest financial technology will let users send and receive money while using social media apps. The user will not have to open the First Direct banking app and can directly make transactions from their FDpay feature that is going to be compatible with popular messenger apps such as WhatsApp and Facebook Messenger.

Now mobile phones in the UK will have an FDpay icon floating on their phone’s keyboard and can authenticate payments via the app before making a payment. This Paym mobile banking service will use the recipient’s mobile number enabling users to transfer up to 350 pounds every day.

“We’re always listening to what customers say they want in order to give them the best service we can, and they told us it would be great if they were able to pay a contact within an already open conversation, to which FDpay is the result,” said Joe Gordon, head of First Direct.

PayKey’s keyboard-based solution seamlessly integrates with any mobile app, giving customers access to financial services directly from within any App. With the tap of a button, users can notify payees of their dues and get paid instantly. It gives mobile users instant access to financial information such as balance checks. Now your friends and family everybody can take out cash in your behalf with just a temporary code that can be shared using your mobile phone. The Tel Aviv headquartered company has already sold their unique mobile solutions to world’s leading financial institutions such as HSBC, MasterCard, Standard Chartered, SHINHAN BANK, etc. This financial technology start-up has been disrupting the traditional mobile banking norms by making intelligent banking accessible to the world. First Direct investing faith in such start-ups, the future of digitization of banking services is strong more than ever. The Israeli firm was founded in 2014 with the aim to invent intelligent fintech solutions and solve real-life problems that customers face. It has raised $16 million till date from various financial institutions including CommerzVentures, Santander InnoVentures, SBI Group, Siam Commercial Bank and MasterCard.

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